Hello, and welcome. We are here on the Roundtable investor webinar to share and do a deep dive into our exciting announcement this week.

As you know, Roundtable is the only full-stack Web3 AI-powered enterprise media platform replacing up to 17 different SaaS software vendors. If you have questions, go to RTB.io and drop them in the community section.

As you may already know, I am Aly Madhavji, Managing Partner at Blockchain Founders Fund, where I have taken a sabbatical to come on as CFO of Roundtable. I have the pleasure of having serial entrepreneur and the best entrepreneur and operator I have worked with here, James Heckman, who is the founder and CEO of Roundtable.

Thank you for being here.

Thanks, Aly. Great to be here. As usual, the company is calling in from all over the world. We have our two engineering teams, one in Seattle, led by Bill Sornsin, a 19-year veteran of helping us build 10 global networks and a former very senior product executive at Microsoft.

We have Aly Madhavji from Singapore, with many years as an elite investor in the blockchain space, with 200 investments and 600 LPs. He is Bill Ackman's partner and is the largest member of the fund, I think, besides you, Aly. We have Eyal Hertzog from Israel running our core engineering team for artificial intelligence and DeFi out of Tel Aviv, and executives around the rest of the nation and our sports network that has been growing in the UK.

I appreciate everyone being here. We have a combination of a deal and the launch of a product that took over five years to develop from our DeFi AI team out of Israel. I would invite everybody either to go to X right now and type in "Mario Nawfal," because we are all familiar with him, and maybe "Roundtable" and "Heckman." I think it was published today. It explains the problem of what has happened with journalism over the last 20 years, with Silicon Valley essentially taking over media from a technical, payment, and advertising standpoint.

What has been developed, if you go to the slide and show the Coinbase executive and our CTO, Eyal, just to give that highlight: over the last 10 years, the world has benefited from Eyal Hertzog's DeFi invention. A lot of you know Binance or Coinbase, the ability to send tokens without any human interaction, exchanges where people are paying and acquiring tokens, and the tokenization of mortgages. This whole industry is about a $3 trillion to $4 trillion industry, and it was invented by our CTO, Eyal Hertzog. He wrote the original white paper. He holds all the patents, and the ability to no longer be beholden to banks is solely with his vision.

Prior to that, people were sending each other Bitcoin through Reddit and various means. But his invention definitely changed the world and made the entire DeFi industry possible.

Now, over the last five years, Eyal had a vision of journalists being able to be paid without having to go to an intermediary, to not have to go to a media company, and to not have to wait for a bank. If you are sitting in Africa and you are covering slavery or genocide, or you are sitting in a foxhole in Ukraine, how are you going to get paid if you could be stuck there for weeks? You have an American bank account or credit card. You do not know if your media company is going to be alive.

What we have created, integrated into our 10th-generation media platform that Bill and I have developed over the last several decades, is that we integrated with Eyal's team when we acquired his company three and a half years ago called DeWeb, or Decentralized Web. He made it possible, and I think it is one of the most incredible technologies in history.

Every journalist has a page. Every page has ads. Every page also has videos, different placements, and different dynamics. Picture trillions of bids against advertising, against the IP address of the viewer in the domain, calculated through the various DSPs and advertisers, put into a network, and then us being able to go back, maybe you could show this slide, Aly, and deliver in real time.

I do not know if you have that video, but when you do, let me know. In real time, you know exactly how much money you are making. You should watch that Mario Nawfal video and visualize a journalist covering the White House, covering a football game in the locker room, or in a war-torn country. They can check their app and see exactly how much money each video or story is making. We already have 200 partners that are creating thousands of stories every week.

In real time now, the value is encapsulated on an app. Then we were looking for one magnificent liquidity pool partner. We created or invented something called the media liquidity pool. That media liquidity pool is in this box, if you are following this video. As a result, we are able to do this just like buying a token, Ethereum, or Bitcoin, except dynamic, not linear.

You can see literally that the money you are making as a publisher is changing in real time. You can see, "Wow, this video worked; this story worked." We are talking about trillions of transactions and bids happening simultaneously, all on a DeFi platform, with immutable smart contracts. There is no human interaction.

You do not need anybody doing billing, sending e-transfers, or anything at all. As soon as you sign up within our platform, as a subset of a major media company, you can go back to those boxes if you want, Aly. As a subset of a media company, as a sole proprietor, or as a major media company with thousands of journalists under you, we will be making some significant announcements very soon of companies that are signing up for our platform.

This is Binance-funded DeWeb with over $10 million. We have been funding it for millions over the last three years. This is a project that is absolutely going to change the world. No longer does an independent journalist have to wait 90 days for a fake report from a social media company where they do not know who their customers are. They do not know how much money they really made. They do not really know what their percentages are. They do not know how much they are making at the moment or whether a video is working or not.

There is a profound change in the media industry. That product was just launched by us. Of course, you already know we have had 30 years building, rebuilding, and refining our media platform, the one we invented with SoftBank's backing back in the mid-1990s. With this one, there is nothing like it: end-to-end, 17 different components, yield management, streaming, operations, hosting, and now real-time dynamic payments.

That is the product. The deal with Coinbase, a $60 billion company, is that we are fully integrated now with them. Our publishers are able to get Coinbase Prime accounts that are part of our deal. So if they are in Ukraine, they can have a Prime account, a debit card, and a credit card. They could actually go buy gas or groceries seconds after doing the video as the money comes in.

Again, normally media companies wait 90 days. They literally have no idea how much money they are making. We are able to evaluate every single page and every one of our network partners. Remember, we are a SaaS partner. We are not a media company. This is the first time this is possible. It was launched, and there was an explosion of interest. There are a lot of people who understand technology and how hard this is, what a proprietary product it is, and how many years it would take to build something like this.

It took decades of product management to build a purpose-built network media platform, and then it was integrated and built by the guy who invented DeFi. So we are very excited about this. The reaction from shareholders has obviously been great. I was in Cannes, France, at the Super Bowl of media. The reaction, frankly, was just dumbfounded that we could figure out how to do this. Our team in Tel Aviv definitely needs to be congratulated.

That is the announcement. We will be rolling that out to media companies all over the world over the next two or three years. Aly, do we have any questions coming in before we finish?

Yes, we do. We have a few questions here, actually, and there might be more that come in. So far, we have one from Eckinger66. He is asking for any updates on the following: one, the Yahoo Finance partnership; and two, publisher agreements.

Yes, I think what we are going to end up doing is announcing our publisher agreements when they are significant in press releases. We are in negotiations with lots of media companies. Completing our product this week was the priority for launch. We have been in beta with a lot of sports partners.

I am in a large hockey network, the second biggest in the world, and other beta partners. This gets us to the, I would say, not finish line of the product anyway, but our full end-to-end product is now live and ready to go for everyone. This was really our coming-out party in Cannes, France, for the first time sitting and meeting with major media companies.

I would just say you will see announcements. I cannot tell you which ones, but we do have definitely more than one firm agreement, with potential reach of certainly millions and millions of customers. We are very excited about that. But we will hold off on the announcement. Being able to have a fully integrated payment platform, user platform, and community platform all coming out in public is happening this month.

On the Yahoo Finance agreement, we are distributing content to Yahoo Finance today. The expansion of our Yahoo relationship from hockey, then to sports, which is going very well, and then in crypto and now in finance, is all just happening, integrating, and growing. I would say over the next two or three years, and certainly in the next few months as well, you will see a growing relationship.

We have a revenue-share relationship with them and a syndication relationship. What that does is definitely help the domains and the authority in the marketplace of our partners, and it generates a lot of revenue for Roundtable. Okay, what else?

All right, we have another question here: what can you tell us about Roundtable 100?

We have not released all the details. I think because there are a lot of partners out there that are going to be part of this product, it has kind of gotten out that it exists. It is not live. You may have discovered the domain, but we are going to save the details of this project, which we think will be very exciting. We have a little bit more work to do on it, but we do see it going live.

I would say either right at the fall or prior to the fall, but I think it is going to be another show-off moment for our Tel Aviv engineering team.

Absolutely. I do have to say I love that we have investors who are checking out the website every day, checking out and finding these domains, and seeing what is going on out there in the market.

We have another question here. What is the latest on the $10 million deposit to acquire a legacy media company?

Well, there have been rumors that we are going to acquire a legacy media company. That is speculation. We have never said we were going to acquire a legacy media company. In fact, I can confirm that has never been the case. What we have said is that there is a $10 million deposit on a potential strategic partnership.

I would say those discussions continue, but we have been very careful to not release information. I think there is a lot of speculation because of various places I have been on what it is and what the deal is. The deal could be zero and not happen, but when you take $10 million out of your treasury, we owe it to the shareholders to say, "Hey, what happened to that $10 million?" Well, it is an asset, and it is still an asset.

It is a deposit on something that we would consider an asset. We think that if it consummates, it would be a great win. If it does not, we obviously have a ton of momentum anyway. So, no information other than that we are not buying a company. We are not buying a company for that $10 million. We might buy a company someday or we might buy some technology, but that $10 million has a very specific purpose. If the terms end up being good for shareholders, then we will move forward.

We have a couple, we do have a few more questions, which is good. Keep them coming. What is the biggest operational challenge moving forward?

I think the biggest operational challenge was building the smart wallet network on a liquidity pool, integrated with Coinbase and integrated with our content management system all the way down to every ad page, and being able to calculate value in real time. That is incredible. When it was done technically on the back end, I dove in deep to make sure that it is super cool and that people see it in real time.

My longtime partner Bill Sornsin, a great product manager from Microsoft, was really going through all the different aspects. That was a huge challenge. But I think we have 30 years of experience, world-class tech operational engineers, AI engineers, DeFi engineers, and app engineers. I think this team is world-class, the best I have ever been associated with.

That was the huge challenge. We just came out with a new design configuration for publishers that I think has some finishing touches, but I think it is way ahead of any other platform in the world. I think people are going to be very excited when they see it. There is an early version. If you go to TheHockeyNews.com right now, the app has not been updated, but there is a mobile web version. It is pretty cool: sliders, community, everything. We are pretty excited about it.

Anybody can offer different versions of it, but it is an incredibly dynamic platform. Other than that, I think the KPI for the company is not advertising. When you have scale and high quality, advertisers love us. It has never been a problem. Basically, here is the key execution issue: signing publishers.

If a year from now we have not signed any big media companies, big brands, and amazing journalists, we have failed. A lot of arm waving: we have this great technology. Sign publishers, you get traffic, you get revenue. It is that simple. Ad sales have never been my problem. The last one, once we got the platform done, we grew to basically $200 million in a little over two years. I am not worried about that.

Our product, there is nothing like it in the world, not close. Our other product was designed in 2003. I do not think they have done anything material since. I think this is really a massive hole in the market.

I can say that signing publishers is the most important. I think one of the coolest things about being in this role is that I was actually walking around in Cannes and I met someone. I mentioned I was at Roundtable, and they were like, "I love Mike Fisher. You guys do the Dallas Cowboys. I have been following him for years and years and years."

People are definitely starting to recognize these top, top, top publishers, top individuals in the world that are coming on and bringing on some of the best content on, for example, some of the best sports teams in the world, like the Dallas Cowboys. You saw the same thing with MLB during the Dodgers and Blue Jays, and you are seeing it all over, though.

Okay, everybody. I will leave one thing for everybody. We have a major announcement coming, I would say within a week, of one of the largest-reach media brands in the world. We had a very successful week in Cannes. Normally it takes months to sign. This one is going to be fast, and I think it will just be, I would say, a canary for the rest of the journalist industry to see.

We have a brilliant partner coming on board. Look for that and look for the product. Start playing with it and ask yourself if there is any other major media brand with a platform anywhere near it.

More questions, if you have time. Two more quick questions, and one of these is related. How long does it take to bring on a new customer? I can touch on the onboarding part if you want, but go ahead.

It used to take, when I helped with the Los Angeles Times a few years ago, one of our competitors took a year. My last company bought a technology company for technology, so it would only take three months. We can now onboard all the content in 24 hours, and I think we could be up and running with a major media company in a week. What this means is our last company's growth was spectacular. But we are talking about 600% to 1,000% faster.

I think our growth curve is going to be significantly faster. I think we can get a major media company up in two weeks.

I think with that, it would actually be fantastic if you shared a little bit about the Celtics, because everyone can see that online. Maybe just share the story of that, because I think it is phenomenal.

Yes, that was crazy. It was not a major media company, so there were not a lot of departments and a lot of complexity. It is really people who slow things down. But in that case, they just opened the kimono. We signed them at noon, their complete download was done by three o'clock, and we were number one in Google by five o'clock, in five hours.

When some people see "AI DeFi platform," they think we are actually creating a platform to help write. I will not work with anybody ever who wants to replace themselves with AI journalism. We will drop them. This is really to help protect them, moderate, download content, reconfigure, and modernize quickly for efficiencies. They are all operational. All of our AI is operational, payment, and finance.

We are not replacing journalism in any way. We are enhancing journalism so journalists can make more money and work faster and more efficiently. We completely are against AI journalism. We are going to stand up and pound the table against AI journalism. I think it is dangerous to the universe.

You had a second question, Aly?

Last question here before we wrap up. What does this Coinbase agreement signify, and how long would it take for competitors to build something similar?

Listen, software can go fast. The problem is human beings, number one, do not have the relationships to replace 17 components and negotiate out all those 17 components. They do not have the relationships with advertisers. It takes years to integrate with advertisers and DSPs. No AI can help you there. It is very difficult to sign publishers to get enough scale.

I think we have several years before anybody can come in and match what we are doing because there is a huge human element, relationship element, and thesis in terms of how you run your business. I think understanding the microscopic specs, so 17 components but 2,000 specs, and how it is all purpose-built in a single platform, what a publisher needs, contracts - it has taken us 35 years since we built the first online network with SoftBank and Intel.

I wish you luck. Have somebody come in and try to match what we are doing. If they do, it will be a huge compliment. But I think we will be looking at them in the rearview mirror for at least a few years.

The difference between something like a bank or a stock exchange or Coinbase versus Crypto.com is that you only have one domain. You do not operate on several platforms. You can operate on several social platforms, but basically your dot-com is one, and your repository of your global library is one place. In our case, it is protected online with your own keys on-chain.

I think that is the time allotted. I would keep your eyes on the company. Announcements are going to be rolling out. We will be keeping everybody informed every time we sign a publisher. RTB.io will be there. We feel like we are completely built and ready to go and ready to hit the market.

The way I would think about this thing is that over the next three years, we will be building out, we believe, hundreds of millions of users and hundreds of millions of dollars. The last time we did it with way less technology, kind of Web1, we look at this as Web4, DeFi plus AI on 35 years of proficiencies, expertise, and relationships. We got to a couple hundred million after we were at this stage last time and finished our platform at 250 clients. We hope to get to thousands of clients over the next two or three years.

Where we are today is in the gate. We just opened it up, and the horse has just taken off. How is that?

Fantastic. Thank you so much, James, for your time. Thank you, everyone, for submitting questions. Please be sure that we will be doing more of these. We do love the engagement, so definitely keep it up. Reach out to us anytime on the community platform there. Next time we do more of these sessions, we can definitely include the questions.

Thank you so much, and have a wonderful day.