More than 150 credentialed Sports Illustrated journalists have exited the iconic publication to reunite with founder James Heckman at his Web3 media venture, Roundtable.
Web3-powered SaaS platform built for major media companies, Roundtable CEO James Heckman today announced the partnership and debut of legendary Dallas Cowboys media icon Mike Fisher and his Texas-based sports staff; moving their media operations to Roundtable’s Web3 media platform (CowboysRoundtable), marking a significant milestone in the mainstream adoption of Roundtable’s innovative Web3 digital media platform.
The company is anticipated to merge with NASDAQ-listed digital payment platform, Ryvyl, inc (NASDAQ: RVYL) Q3.
Fisher, previously Sports Illustrated’s (SI) most commercially successful digital media asset, originally partnered with Heckman to help lead SI's historic digital turnaround - publishing on his media tech platform. Fisher’s move from SI to Roundtable, marks a crown-jewel moment in what has become one of the most extraordinary value reversals in modern media history.
“Mike Fisher is the bold leader leading again, after proving our digital media model works for traditional publications. His respected name, integrated into our innovative Web3 platform, brings confidence for experienced journalists join our new digital ecosystem,” said Heckman. “We’re thrilled to partner again with this NFL legend for our next great venture."
Initially reported as 100 departures in September, that number has now grown to more than 150 former Sports Illustrated, in-stadium, credentialed journalists, including Fisher, who all rejoined Heckman on his new Web3-Media venture, Roundtable - who are all now adopting and integrating into the most advanced media platform in the marketplace, including blockchain-based data, smart wallet reporting/payment system, and real-time access to Roundtable 8-figure media liquidity pool for publishers.
View the complete publisher list with their team here.
This collective migration represents a recapture of the journalist network that transformed SI from digital obscurity into one of the world’s most-visited sports destinations. Ironically, both inflection points were driven by the same architect - now to Roundtable’s Web3 ecosystem.