From MSN Communities to digital media empires, discover how Bill Sornsin built and transformed leading online platforms.
Bill co-founded and served as COO of Maven (later Arena Group), a public company providing publishing, distribution and monetization for 300 brands including Sports Illustrated, History.com, and TheStreet. Earlier in his career Bill led MSN’s Core Technology team, including the original MSN Communities and instant messaging, before co-founding two of the web’s most successful professional publisher networks – Rivals.com and Scout.com – serving as CTO for both. With Scout’s 2005 acquisition by Fox Interactive Media, he joined Fox as VP of engineering and operations for that unit. He then moved into consulting, and served as CTO of online advertising platform 5to1 (acquired by Yahoo!). He returned to Scout in 2013 as CTO (later COO), directing a massive technological renovation focused on mobile and video.
Sornsin began his tech career as a Rockwell Collins test engineer, then joined Microsoft in various roles including product planning lead for Microsoft Exchange. He holds a bachelor’s in electrical/computer engineering from the University of Iowa and an MBA from UCLA.
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