Christian Smith leads crypto strategy, ad sales, and strategic partnerships at Roundtable, where he has built and scaled the publication's crypto revenue operation from the ground up, closing partnerships with the largest companies in the digital asset space and generating millions in revenue. He oversees advertiser relationships, content distribution, and go-to-market strategy across TheStreet's syndication network, which reaches audiences through Yahoo Finance, MSN, Apple News, and beyond. Prior to his current role, Christian served as a core leader at the Bitcoin Conference and Bitcoin Magazine, where he built the event's media and affiliate infrastructure from scratch, securing press partnerships with Forbes, CNBC, Bloomberg, and The Wall Street Journal, driving 18.1 billion media impressions, and growing attendance to over 40,000. He orchestrated several of the industry's most consequential announcements, including El Salvador's adoption of Bitcoin as legal tender and Senator Cynthia Lummis's proposal for a U.S. strategic Bitcoin reserve. Christian has been active in the Bitcoin ecosystem since 2016.
Previous Experience
