James Heckman, Founder and Chief Executive Officer of RTB Digital. Roundtable marks Heckman’s 10th successful major media coalition platform, following more than three decades architecting media infrastructure and integrated partnerships with many of the world’s leading media brands, including Yahoo, AOL, MSN, Disney, News Corp, SoftBank Group, NFL, Sports Illustrated, TheStreet, Turner, thousands of professional media brands and every major U.S. sports team. Heckman founded Maven/Arena, Rivals.com, Rivals.net Europe, Scout.com and 5to1.com, with ventures acquired by Yahoo twice and News Corp. He has taken three technology companies public, including RTB. While leading Global Media Strategy at Yahoo, Heckman architected the original AOL, MSN, and Yahoo coalition that evolved into today's $200 billion premium digital advertising marketplace.

As Chief Strategy Officer for News Corp Digital, he architected the first data-targeted social advertising model and negotiated the landmark $1 billion Google-MySpace advertising alliance, while his strategy team developed Hulu’s original business model. Every major network and platform created by James Heckman since 1990 continues to operate in some form today, beginning with Rivals.com, the very first social, subscription and blogging network backed by SoftBank Group, Intel and News Corp.

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